Good Saturday morning to you all, fine Revellers!
It’s the first weekend in ages I’ve been able to sit in my living room and just… sit.
This was a busy week — my second as a web account manager for Yellsites Premium, part of Yell Group. Lots of new information going in one ear and out the… fingertips! Type, type, type, so much to learn, practice and use. Mainly, I’ve been doing lots of copywriting, including for a company that serves as the official carpet cleaner to Buckingham Palace!
A few posts back I wrote about entering the “Yell for Anything” contest within Yell Group. My entry featured a penguin, a parakeet, and their mission to trawl the Yellow Pages, Yell.com and 0118 247 247 in search of a puffin. Well, guess what: Penguin, parakeet, puffin and Patrice used our collective P power and won! On behalf of the P team, I went to London on Thursday night and stayed at The Cumberland hotel near Marble Arch and Hyde Park.
Getting picked up in a car at Paddington Station and riding through the streets of London, I felt just like a girl on The Hills when they went with Teen Vogue to Paris for Fashion Week. Except, I am a flexi worker employed by Pertemps, who writes about carpet cleaning and other such glamourous subjects, and my glittery night out was only a half hour’s train ride from Reading.
The next morning, I had to leave London before the birds in order to return to work on time. When I exited Reading Station, some time before 8am, I met a lovely and enthusiastic woman handing out free copies of the Reading Post’s getreading, which usually costs 45p. She explained that when they don’t sell out their print run, they hand them out for free on Friday mornings at the station. This includes The Post’s free and paid-for titles. Most impressive!
Every newspaper I have worked for simply bins their unsold papers. This lady told me that a decade ago there used to be 10 people handing out the papers, but nowadays it’s just her. She also said that she used to work for The Reading Chronicle as well, but they no longer distribute papers at the station.
I admire The Reading Post’s bold approach to:
- Fulfilling their advertisers’ investments via 100% distribution
- Maximising the opportunity to inform Reading folk about Reading issues
- Remaining vivid and active in the community
You will often see The Reading Post selling their papers on Broad Street during the week as well. Beyond selling papers, this is a good opportunity to be present in town, particularly as both The Reading Post and The Reading Chronicle offices are on the outskirts of Reading.
Ideally, it would benefit both papers’ relationship with their readers to have newsrooms in the centre of town. When I worked for The Falkirk Herald, they kept their main production hub in an industrial building in Camelon, but also operated a small newsroom staffed by a few people off Falkirk’s High Street. This was a creative solution for keeping operation costs down, while still being able to visit with readers in person, accept their letters to the editor, etc.
My heart and mind will always be engaged in the world of print journalism. For a town that is not yet a city, Reading enjoys good competition among local media, namely The Reading Post, The Reading Chronicle and of course, www.revelinreading.wordpress.com!
The real question is, when will Reading — UK headquarters to international giants such as Microsoft and Yell Group — reach the point where our weekly papers become dailies?