Race for Life in Reading and Cancer Research UK need you!

Standard

The Race for Life event (happening in Reading this July) just featured in a new television advert*, and it caught my attention. Why? Because it was honest.

The Cancer Research UK ad speaks directly to us couch potatoes, telling us of a key obstacle facing this year’s Race 4 Life events: Registration numbers are lower than expected, and Cancer Research UK are desperate for more supporters to join the races and walks.

Spokeswoman Gloria Hunniford says:

This amazing women-only event raises millions for life-saving research into all cancers. But this year, there’s a problem. We’re really down on women. Less women means less research, less lives saved in the future.

Why should you, as a loyal Reveler in Reading, pitch in to help Cancer Research UK beat cancer? Having been in Edinburgh for the MoonWalk, I can attest that it is one of the most beautiful feelings you could expect, to be in the presence of so many dedicated women, each with a different story, but a shared purpose.

Race 4 Life in Reading, at Prospect Park

In Reading, you can choose from three Race 4 Life or Walk for Life events. Each is 5k:

Reading Sat 16 July 2011 11:00 5k Event details  
Reading Sat 16 July 2011 15:30 5k Event details  
Reading Sun 17 July 2011 11:00 5k Event details  

 Additional Race for Life events are happening around the country. Find one near you here.

So, what’s at the heart of the Race for Life tradition? From http://www.tesco.com/raceforlife/:

For many people taking part, the events are a personal triumph over cancer. For others, it’s a poignant mark of remembrance for those lost. Some are there simply to raise money for a great cause.

Every two minutes someone is diagnosed with cancer in the UK. Every £1 of the money you raise in sponsorship through Race for Life helps to fund over 4,000 researchers, doctors and nurses in their work to find a cure for cancer.

Want to help beat cancer? Go straight to http://www.tesco.com/raceforlife/ or phone 0871 641 1111.

For other ideas on summer fun in Reading, check out my posts on Carters Steam Fair in Reading this weekend or the 1960s exhibit at Reading Town Museum happening until October.

*I couldn’t find an embed code for the new Cancer Research UK video, but you can view it at http://www.raceforlife.org/about-us/latest-news/gloria-hunniford.aspx. At the top of this post you can view a different Race for Life ad starring Olympian runner Paula Radcliffe.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s