The Race for Life event (happening in Reading this July) just featured in a new television advert*, and it caught my attention. Why? Because it was honest.
The Cancer Research UK ad speaks directly to us couch potatoes, telling us of a key obstacle facing this year’s Race 4 Life events: Registration numbers are lower than expected, and Cancer Research UK are desperate for more supporters to join the races and walks.
Spokeswoman Gloria Hunniford says:
This amazing women-only event raises millions for life-saving research into all cancers. But this year, there’s a problem. We’re really down on women. Less women means less research, less lives saved in the future.
Why should you, as a loyal Reveler in Reading, pitch in to help Cancer Research UK beat cancer? Having been in Edinburgh for the MoonWalk, I can attest that it is one of the most beautiful feelings you could expect, to be in the presence of so many dedicated women, each with a different story, but a shared purpose.
Race 4 Life in Reading, at Prospect Park
In Reading, you can choose from three Race 4 Life or Walk for Life events. Each is 5k:
|Reading||Sat 16 July 2011||11:00||5k||Event details|
|Reading||Sat 16 July 2011||15:30||5k||Event details|
|Reading||Sun 17 July 2011||11:00||5k||Event details|
Additional Race for Life events are happening around the country. Find one near you here.
So, what’s at the heart of the Race for Life tradition? From http://www.tesco.com/raceforlife/:
For many people taking part, the events are a personal triumph over cancer. For others, it’s a poignant mark of remembrance for those lost. Some are there simply to raise money for a great cause.
Every two minutes someone is diagnosed with cancer in the UK. Every £1 of the money you raise in sponsorship through Race for Life helps to fund over 4,000 researchers, doctors and nurses in their work to find a cure for cancer.
Want to help beat cancer? Go straight to http://www.tesco.com/raceforlife/ or phone 0871 641 1111.
*I couldn’t find an embed code for the new Cancer Research UK video, but you can view it at http://www.raceforlife.org/about-us/latest-news/gloria-hunniford.aspx. At the top of this post you can view a different Race for Life ad starring Olympian runner Paula Radcliffe.